Reselling

[LynK]

Are any of you familiar with how reseller operations work in IT?

So lets say you are a reseller for cisco. You (the reseller) works with cisco, and their distributors to get a quote for customer X. You provide them the quote, they sign the PO. Does the reseller purchase the equipment on behalf of the customer, or does the customer actually pay the distributor directly?

[wintermute000]

the customer buys from VAR/MSP etc., who usually buys from distie.
OFC customer can always go direct to distie.

Very few vendors actually sell direct to customer, for some reason disties are embedded in the food chain. Its like the whole deal-registration racket, its just how the channel game works

[deanwebb]

Gotta have the resellers.